The Founder
Jean-Marc Fleury brings together more than 25 years of experience in the watch industry. This path led him to establish his own atelier in Choulex, on the outskirts of Geneva, in 2017.
From this independent manufacture, we produce components in carefully controlled small series, primarily for independent haute horlogerie. This work behind the scenes shaped a simple standard: understanding the watch from each component to the complete movement.
The house naturally evolved from component manufacturing to the development of its own movements and timepieces. Our approach combines the precision of contemporary machines with the slower gestures of decoration, adjustment and hand assembly.
"We make watches for those who wish to understand time differently."
What drives us
Independence
We are a family owned manufacturer, and have a deep integrity to our own values.
Positivity
At Fleury, we believe in having a positive attitude towards our work, and a great optimism for finding solutions.
Harmony
We don't just aim to build the best components. We look to build the best relationship with you, our customer.
Respect
As new innovation pushes us forward, we have made a choice to support a circular economy, by using sustainable materials and manufacturing.
Craft meets precision
As a small and nimble workshop, we specialise in the production of very limited watches and unique pieces. This focus allows us to create watches that can be customisable and truly personal to you.
Our manufacturing philosophy is finding a balance between today's technology and the artisanal traditions of Geneva watchmaking. We take advantage of CNC machines for their precision and repeatability, while also using vintage instruments and tools in the decoration and assembly of components.
Preserving traditional gestures while using today's tools is how we keep independent watchmaking precise, personal and alive.
Our motivation is to offer watches made with respect for the artisanal traditions of Geneva watchmaking. With the purchase of our calibres and watches, a percentage is donated to Pro-Natura — a nature protection association in Geneva.